In 2024, HubSpot CRM pricing remains adaptable, offering a range of plans from a free CRM with core features to advanced paid options with enhanced capabilities for sales, marketing, and customer service. Known for its user-friendly interface and extensive integrations, HubSpot CRM provides pricing tiers that accommodate startups, mid-sized businesses, and large organizations alike.
Monthly vs. annual billing options
HubSpot CRM pricing offers both monthly and annual billing options. Monthly billing provides flexibility for businesses not ready to commit long-term, while annual billing includes a discount, making it more affordable for teams looking to use HubSpot CRM over the long term.
Annual billing can be cost-effective for teams ready to integrate HubSpot CRM into their operations, allowing predictable budgeting and long-term savings.
HubSpot CRM pricing plans and cost comparison
HubSpot CRM pricing includes several plans that cater to different business sizes and needs, from free options to feature-rich paid plans:
- Free Plan: HubSpot’s free CRM includes essential tools for contact and deal management, email tracking, and reporting, making it ideal for startups and small teams.
- Starter Plan: Priced at $20 per user per month with annual billing, the Starter plan adds more robust marketing and sales features, including email marketing tools and custom reporting, ideal for small businesses looking to scale their CRM capabilities.
- Professional Plan: At approximately $500 per month (up to five users) with annual billing, this plan includes advanced automation, custom workflows, and predictive lead scoring, designed for growing businesses needing more powerful CRM tools.
- Enterprise Plan: Starting around $1,200 per month (up to 10 users) with annual billing, the Enterprise plan provides advanced analytics, multi-touch revenue attribution, and in-depth reporting, suited for larger organizations with complex sales and marketing requirements.
Monthly billing is available at a higher rate, so annual billing is generally more cost-effective for businesses planning to use HubSpot CRM long-term.
Annual billing: total cost and upfront commitment
Opting for annual billing under HubSpot CRM pricing provides predictable costs across the year. Here’s the total annual cost per plan:
- Free Plan: $0
- Starter Plan: $240 per user per year
- Professional Plan: $6,000 per year for up to five users
- Enterprise Plan: $14,400 per year for up to 10 users
These costs provide clarity for budget planning, especially useful for teams committed to using HubSpot CRM as a long-term solution.
Key features included in HubSpot CRM pricing plans
Each plan within HubSpot CRM pricing offers a set of tools designed to support businesses at different growth stages:
- Free Plan: Includes essential CRM tools like contact and deal management, email tracking, task management, and basic reporting, perfect for small teams getting started with CRM.
- Starter Plan: Adds email marketing, ad retargeting, and custom reports, ideal for small to mid-sized businesses looking to engage more actively with customers.
- Professional Plan: Includes marketing automation, custom workflows, and predictive lead scoring, making it suitable for larger teams needing in-depth automation and customer insights.
- Enterprise Plan: Provides advanced reporting, multi-touch revenue attribution, AI-powered tools, and custom support, designed for larger organizations requiring full customization and detailed analytics.
These features allow businesses to select a plan that aligns with their team size and CRM requirements.
Is HubSpot CRM pricing worth it? Deciding factors
When evaluating HubSpot CRM pricing, consider your team size, specific CRM needs, and budget. Smaller teams may find the Free or Starter plans sufficient, while larger teams or those needing advanced functionality benefit from the Professional or Enterprise plans.
Conclusion
HubSpot CRM pricing offers flexible options that accommodate a range of business sizes, from small startups to large enterprises. With both monthly and annual billing, HubSpot provides a scalable CRM solution that grows with your business, allowing teams to optimize customer relationships, marketing, and sales processes. The blend of free and paid plans makes HubSpot CRM an appealing choice for teams at various stages of growth.