In 2024, HighLevel CRM pricing offers flexible plans tailored for digital agencies, marketing professionals, and businesses looking to automate and scale client management and marketing workflows. Known for its robust features, including funnels, email and SMS automation, and a white-label option, HighLevel CRM provides a range of pricing options to suit agencies and businesses aiming to deliver high-quality, automated client services.
Monthly vs. annual billing options
HighLevel CRM pricing includes both monthly and annual billing choices. Monthly billing provides flexibility for agencies not ready to commit long-term, while annual billing offers a discount, making it more economical for teams dedicated to using HighLevel CRM consistently.
Choosing annual billing provides significant savings and access to HighLevel CRM’s extensive marketing automation tools, which are beneficial for agencies and businesses that rely on streamlined workflows and automation.
HighLevel CRM pricing plans and cost comparison
HighLevel CRM pricing includes several tiered options to meet different business needs, particularly those focused on marketing and client management:
- Agency Starter Plan: Priced at $97 per month (or discounted with annual billing), the Agency Starter plan includes core CRM and marketing features such as email and SMS automation, funnels, and pipeline management, ideal for small agencies or businesses beginning with marketing automation.
- Agency Unlimited Plan: At $297 per month (or discounted with annual billing), this plan adds the ability to create unlimited sub-accounts, white-label options, and additional integrations, making it suitable for agencies managing multiple clients needing individualized marketing solutions.
- White-Label Mobile App Plan: Available as an add-on to the Agency Unlimited Plan for an additional $497 per month, this plan includes a customizable mobile app under the agency’s branding, designed for agencies looking to deliver an enhanced, branded experience for clients.
Annual billing is available for each plan at a reduced rate, so it’s recommended for agencies and businesses committed to using HighLevel CRM as a core part of their operations.
Annual billing: total cost and upfront commitment
Choosing annual billing with HighLevel CRM pricing provides predictable yearly costs, making budget planning simpler. Here’s the total annual cost for each plan:
- Agency Starter Plan: Approximately $1,164 per year
- Agency Unlimited Plan: Approximately $3,564 per year
- White-Label Mobile App Add-On: $5,964 per year (added to the Unlimited plan)
These rates provide transparency for agencies needing long-term CRM and marketing automation capabilities and allow businesses to budget effectively for CRM tools that support their client management and marketing workflows.
Key features included in HighLevel CRM pricing plans
Each plan within HighLevel CRM pricing offers tools focused on marketing automation, client relationship management, and brand personalization:
- Agency Starter Plan: Includes essential CRM functions such as email and SMS automation, lead pipelines, sales funnels, landing pages, and appointment scheduling, making it suitable for small agencies or businesses looking to centralize client management.
- Agency Unlimited Plan: Adds unlimited sub-accounts, custom branding (white-label option), reporting, and team management, ideal for agencies managing multiple client accounts and needing personalized solutions for each client.
- White-Label Mobile App Add-On: Offers a customizable mobile app that allows agencies to deliver a fully branded experience for their clients, complete with push notifications, tailored content, and direct client access to CRM tools, suitable for agencies seeking a premium client experience.
These features allow agencies and businesses to select a plan that aligns with their growth stage and marketing automation needs, from single-account CRM to fully branded, multi-client solutions.
Is HighLevel CRM pricing worth it? Deciding factors
When evaluating HighLevel CRM pricing, consider your agency size, client management needs, and budget. Small agencies or businesses may find the Agency Starter Plan sufficient, while larger agencies or those managing multiple clients benefit from the white-label and unlimited features in the Agency Unlimited Plan and White-Label Mobile App add-on.
Conclusion
HighLevel CRM pricing provides a range of options suited for digital agencies and businesses focused on client relationship management and marketing automation. With both monthly and annual billing, HighLevel CRM offers scalable solutions for agencies looking to streamline workflows, automate marketing, and enhance client experience. Its marketing-focused features and customizable options make HighLevel CRM a valuable tool for agencies aiming to deliver comprehensive, automated services at scale.