In 2024, ActiveCampaign CRM pricing provides flexible options that cater to businesses of all sizes, especially those focused on combining CRM with advanced email marketing and automation. Known for its powerful automation and integration capabilities, ActiveCampaign offers several pricing plans to support customer relationship management, sales, and marketing automation.
Monthly vs. annual billing options
ActiveCampaign CRM pricing offers both monthly and annual billing options. Monthly billing allows businesses to pay on a month-to-month basis, giving flexibility to teams not ready to commit long-term, while annual billing provides a discount, making it a cost-effective option for businesses planning to use ActiveCampaign long-term.
Choosing annual billing can offer significant savings, helping teams manage their budget while benefiting from ActiveCampaign’s comprehensive CRM and automation tools.
ActiveCampaign CRM pricing plans and cost comparison
ActiveCampaign CRM pricing includes multiple plans that scale with additional features, catering to small businesses up to larger organizations with extensive automation needs. Pricing depends on the number of contacts, with these base prices set for up to 500 contacts:
- Lite Plan: Starting at $29 per month with annual billing, the Lite plan covers essential CRM and email marketing features, including email automation and site tracking, ideal for small businesses or startups focused on basic automation.
- Plus Plan: At $49 per month with annual billing, the Plus plan adds CRM with sales automation, custom user permissions, and SMS marketing, making it suitable for growing teams that need more sales-focused tools.
- Professional Plan: Priced at $149 per month with annual billing, the Professional plan offers advanced features like predictive sending, in-depth reporting, and conversion attribution, catering to teams with more complex marketing and sales automation needs.
- Enterprise Plan: Starting at $259 per month with annual billing, the Enterprise plan includes unlimited CRM features, custom reporting, dedicated support, and advanced security, designed for large organizations needing extensive customization and support.
Monthly billing is available but at a higher rate, so annual billing is more budget-friendly for businesses planning consistent CRM use.
Annual billing: total cost and upfront commitment
With ActiveCampaign CRM pricing, opting for annual billing provides a clear breakdown of yearly costs, beneficial for financial planning. Here’s the total annual cost for each plan based on up to 500 contacts:
- Lite Plan: $348 per year
- Plus Plan: $588 per year
- Professional Plan: $1,788 per year
- Enterprise Plan: $3,108 per year
These predictable annual rates help businesses budget effectively, particularly useful for teams with ongoing CRM and automation needs.
Key features included in ActiveCampaign CRM pricing plans
Each plan within ActiveCampaign CRM pricing offers a set of tools tailored to different business needs, focusing on CRM, marketing, and automation capabilities:
- Lite Plan: Includes email marketing automation, site tracking, and lead capture forms, making it suitable for small teams or startups getting started with automation and email marketing.
- Plus Plan: Adds full CRM functionality, sales automation, SMS marketing, and custom user permissions, ideal for teams needing a more integrated approach to sales and marketing.
- Professional Plan: Offers advanced features like predictive sending, attribution reporting, split automations, and customer journey mapping, designed for teams seeking in-depth marketing insights and targeted automation.
- Enterprise Plan: Provides unlimited CRM capabilities, custom reporting, dedicated support, and enhanced security, perfect for larger organizations needing robust, scalable CRM solutions with high customization.
These feature sets allow businesses to choose the plan that best fits their size and goals, with options to scale as CRM needs expand.
Is ActiveCampaign CRM pricing worth it? Deciding factors
When evaluating ActiveCampaign CRM pricing, consider your business size, specific CRM and automation needs, and budget. Smaller businesses may find value in the Lite or Plus plans, while larger teams requiring advanced automation and support will benefit from the Professional or Enterprise plans.
Conclusion
ActiveCampaign CRM pricing offers scalable options that cater to different business sizes and needs, from small startups to large enterprises. With both monthly and annual billing, ActiveCampaign provides a powerful CRM and marketing automation solution that allows businesses to enhance customer relationships and streamline their sales processes. Its flexible plans and advanced automation tools make ActiveCampaign a solid choice for teams aiming to elevate their CRM and marketing strategies.